CMW have focused on strategies to increase the potential value from IoT activities. There is an estimated 50 billion devices around the globe that are connected to the Internet.
The arrival of the “Internet of Things” (IoT) represents a transformative shift for the economy, similar to the introduction of the PC itself.
This creates many new business opportunities, approximately one third of devices will be computers, smartphones, tablets, and TVs.
The remaining two thirds will be sensors, actuators, and newly invented intelligent devices that monitor, control, analyse , and optimise our world.
IoT creates a huge base of connected users, sharing data, exploring purchase opportunities on a singular network, and waiting to be wowed by marketers. This offers a vital opportunity for marketers to reach new users and glean deeper customer insights. If your company wants to stake a claim with the Internet of Things, you first need to develop a distinctive “way to play”—a clear value proposition that you can offer customers.
While we’re looking at a flood of new exciting IoT examples and success stories in the near future, are data platforms equipped for this deluge?